I'm Kelsey Roa!

I'm a marketing professional who's worked across many different sports properties. There's a lot of work that I've done and I'm excited to present some of it here!

PROFILE

My Pitch

I'm an enthusiastic sports marketer who has managed advertising and partnership marketing campaigns that have driven increased ticket sales and revenue. I'm ready to talk any and all things sports!

Details

Name:
Kelsey Roa
Sports Marketing Experience:
7 years
Location:
New York, NY

About me

Growing up, I knew that I would work in the business of sports! I prioritized basketball and soccer as an athlete, but I've had the privilege to work across many sports in my career. From basketball and soccer to tennis, baseball, and hockey, I've had the pleasure of working on teams that have promoted some of the biggest tournaments in the world. My most recent marketing accomplishment is selling out Mercedes Benz Stadium in ATL with over 70,000 fans in attendance: the largest attended soccer event since the start of the pandemic!

email

kelsey.roa@gmail.com

Current CompanY

Major League Soccer

CURRENT Role

Senior Coordinator,
Event Marketing & Promotions

My most recent marketing accomplishment is selling out Mercedes-Benz Stadium in ATL with over 70,000 fans in attendance: the largest attended soccer event since the start of the pandemic!

What I'm Doing

1. MARKETING

Positioning international soccer properties as world class events.

2. ADVERTISING

Dedicated paid media campaigns to drive brand awareness and generate revenue.

3. PARTNERSHIPS

Connecting brands with new and diverse communities.

4. BRANDING

Development of creative assets and mangement of brand identity.

5. PROMOTIONS

Non traditional marketing campaigns including experiential; leveraging content creators / influencers.

6. CSR

Build and activate programs across all markets for deeper impact and brand cultivation.

My Work

Here is sample creative I used to market renowned sporting events. More recently, I have the pleasure of marketing several soccer tournaments: MexTour, Concacaf Gold Cup, and Leagues Cup. Prior to MLS, I was in the world of tennis. I commissioned the artist for the 2016 US Open theme art to commemorate the new roof on Arthur Ashe Stadium.

Sample Headline

Contact Me

I'm always happy to connect with other business professionals and sports fanatics. I might not cheer for the same teams as you (Go Tarheels), but I'm always a team player and would love to work with you.

Let's grow together!